Today was the first shoot in our new studio for Jacksonville-based advertising agency On-Ideas. Under the leadership of Vern Weiss and Mike Woeppel, we were shooting the weekly retail inserts for Winn-Dixie, a regional supermarket chain.

Cinematographer Andre Labous sets up a shot.

Andre and Jason fine tune the lighting.

Gloria Norton dresses the shot with some finishing touches.

Heather adds the secret ingredient… love.