To assure the highest possible quality video production in Jacksonville, you’ll want to make sure your footage is shot in high resolution, preferably in HD (High Definition) digital format. Not only will your images turn out far crisper and cleaner, but you’ll have a much easier time managing your footage.

The move from analog to digital format videotape began in the 1980s with the introduction of Sony’s D-1 format, the first major professional digital video format. Its standard definition (SD) images were of higher quality than anything on the broadcast market at the time. It stored uncompressed digitized component video, audio tracks and timecode on a ¾-inch cassette tape and used a tremendous amount of bandwidth for its time. But the machinery was monstrous, taking up full rooms and forcing television stations and companies offering video production in Jacksonville to make heavy investments in not just the camera and editing equipment but in the facilities infrastructure to house the systems.

Fast forward to present day and we’ve seen multiple advancements in digital video production cameras and equipment for the professional market, consumer market and prosumer market. Today’s digital video can be stored on digital tape or directly to memory sticks and cards, allowing for completely tapeless editing. Tapeless storage and editing means you won’t lose a generation (quality level) when transferring or dubbing your footage. And it means your footage will be easily accessible for later projects.

For top-quality film and video production, Jacksonville’s DVA does all of its digital film acquisition on high resolution formats, including SONY HDCAM, Panasonic VariCam, RED HD and other digital film format cameras. We were among the first companies offering video production in Jacksonville to use the RED HD camera, which offers a resolution several times that of traditional HD film or video, yet is more cost effective than expensive 35 mm digital film acquisition. And we’ve redesigned our postproduction workflow procedures and facilities to accommodate tapeless editing.

For your next video production, Jacksonville’s DVA has all you need in the way of broadcast quality shooting and editing capabilities. Take a look at our online portfolio for a sampling of our work, then call us toll free at 888-340-1010.