In tough economic times, a high quality Florida video production may seem out of reach for many struggling nonprofit organizations. But it might be just the thing your organization needs to help boost donations and participation. Many small charitable groups are leveraging the power of social media and web video to spread the word about their causes. In fact, the YouTube Nonprofit Program offers video posting and branding services to help your organization reach millions of YouTube viewers and potential contributors.

According to the Giving USA Foundation, which tracks charitable giving throughout the U.S. each year, total charitable contributions fell 3.6 percent to $303.75 billion in 2009. This means that despite the tight economy, American individuals, corporations and foundations still are giving. However, many are more heavily scrutinizing their giving decisions to make sure that their limited contributions are making the biggest possible impact.

Done correctly, web video can help communicate your nonprofit organization’s mission, goals and needs and inspire viewers to answer your well-defined calls to action (called CTAs in video production and marketing lingo). Whether you’re seeking financial contributions, donations of in-kind services and supplies or volunteer time and energy, Digital Video Arts‘ staff of talented production and marketing professionals can create a Florida video production designed to elicit the results you need.

DVA offers message concepting and Florida video production services specifically for nonprofit organizations. Our expert scriptwriters, video producers, art directors, music directors and film editors become an extension of your organization’s team and work closely with you to develop a video message that effectively complements your organization’s branding and goals, whether you’re looking for a 30-second PSA, a five-minute promotional video or a long-format documentary-styled production. And, we can deliver your project in formats for television or Internet usage.

Make sure your organization gets the exposure it needs to meet its contribution and participation goals and to carry out its mission. Contact DVA to talk with an expert Florida video production specialist today.

If your Florida video production involves still or moving images of food, you’ve got a tough project on your hands. Photographing or filming food is a specialty unto itself and takes a true talent to create images that make your viewers’ or customers’ mouths water.

Have you ever gone to a small, family-owned restaurant and looked over a menu of dishes obviously photographed by the cook’s nephew? The difference between an amateur and a professional photo or video shoot can mean the difference in a restaurant’s success. That’s why you’ll never see an unappetizing image of a food item in a highly successful eatery’s media and advertising materials.

If you are tasked with a project that involves still or moving images of food, Digital Video Arts can help create a look that’ll leave you thrilled with your work and hungry for dinner. Our in-house food stylists and other film/video professionals are specially trained in the art and science (believe us – it takes both) of food styling and related set design, lighting, photography and videography. We create beautiful culinary images for print, television and online media for restaurants, grocery stores, chefs, cook book publishers food packaging companies and others.

Florida video productions involving food are right at home in our 15,000-square-foot, state-of-the-art facility in Jacksonville. Our studio includes a full prep kitchen and our primary food stylist Gloria Norton is not only a longtime Florida video production professional, she’s an award-winning cook as well.

For a look at our food styling experience visit DVA’s online portfolio. If it leaves you hungry for more information on our food styling and Florida video production services, contact us online or toll free at 888-340-1010.

Good news for Florida film production companies and professionals – new financial incentives for shooting in the Sunshine State begin today. Florida’s new Film and Entertainment Incentive Program offers tax relief incentives for both major film/TV productions and low-budget indies choosing a Florida production locale. It’s all part of the $175 million “Jobs for Florida” bill recently signed into law by Governor Charlie Crist.

The new law allows major Florida film productions and Florida TV productions that employ at least 50% of their production cast and below-the-line crew from Florida tax breaks of up to $8 million. Films and video games with family-friendly content may qualify for an added 5% tax break. Small independent, digital media productions and emerging media productions can apply for up to $125,000 in tax incentives.

Senator Don Gaetz (R-Destin) sponsored a new bill that allows tax breaks of up to $8 million for filmmakers shooting in Florida.

“With an unemployment rate worse than 12 percent, Florida families and Florida businesses are hurting,” said Republican Senator Don Gaetz of Destin. ‘This package of incentives actually loosens government’s grip on the private sector and gives companies solid reasons to stay in Florida, expand in Florida and come to Florida.”

Gaetz sponsored the bipartisan bill, CS/SB 1752. Democratic Sen. Jeremy Ring of Margate co-sponsored. In the House, primary sponsors were Rep. Will Weatherford of Chapel and Rep. Ellyn Bogdanoff of Fort Lauderdale. The bill passed unanimously in both houses.

To qualify, your production must have a start date July 1 or later. Apply online to the Office of Film and Entertainment beginning today, June 9 at noon EST. And if you need help with any portion of your Florida film production, from concepting to post-production and packaging, contact Digital Video Arts at 888-340-1010. Good luck!

Being in the business of Florida video production, we at Digital Video Arts are watching with great interest (and amusement/ire) the $1 billion court fight between media giant Viacom and Google-owned YouTube. The profanity-soaked battle playing out in a federal courtroom in New York could be one of epic proportions when it comes to changes in the way that digital video sharing happens on the Internet. And that doesn’t apply only to high-dollar productions coming out of Hollywood. Your Florida video production will be affected too.

In March 2007, Viacom filed suit against Google and YouTube for copyright infringement, seeking more than $1 billion in damages. Viacom claimed YouTube was committing “massive intentional copyright infringement” for allowing some 160,000 unauthorized clips of Viacom-owned programming. Google and YouTube argued, in short, that the onus was on individual YouTube posters – not YouTube itself – to know whether a video upload violated someone else’s copyright, and that because a copyright infringement that happened on their service was never intentional, YouTube was protected under the Digital Millennium Copyright Act. The judge in the case ruled that under the DMCA, which does limit the liability of online service providers for copyright infringement by users, Viacom could not seek punitive damages against YouTube. But massive statutory damages remain on the table, and the outcome of this case could greatly affect how your Florida video production’s copyright is protected.

At the heart of the case is the question of whose job it is to police the Internet for copyright violations – the website operators or individual content owners. A Google/YouTube win means that for Viacom and other content creators such as filmmakers, digital video producers, songwriters and authors, copyright as it exists today would be rendered unenforceable. Constantly patrolling the Web for pirated material and sending take-down notices would require time and financial resources that most content producers can ill afford. A Viacom win would mean that website operators would have to review every user’s every post before allowing it to be published. Again, this would place a paralyzing financial and human resources strain on website operators, including those operating sites like eBay Craigslist.

In response to the original case, Google and YouTube in 2008 installed Video ID, a copyright identification system that tracks unauthorized videos and enables copyright owners to choose whether to block the clip, allow it to remain online without compensation, or enable YouTube to sell advertisements that play prior to each clip. Upwards of 90% of copyright owners are choosing the latter option.

To protect your Florida video production’s copyright, it’s advisable that you register your project with the U.S. Copyright Office within three months of its first publication. This will qualify you for collection of attorney’s fees should you ever file and win a copyright infringement claim against an authorized user of your material under the federal Copyright Act. Note that you must have already registered your copyright before filing a claim against a suspected infringer – you cannot register a copyright and sue an infringer simultaneously. If you do find that someone is posting your Florida video production, either in full or via clips, you or your attorney must send the website operator a take-down notice under the DMCA. If the operator refuses, you may be entitled to actual (punitive) or statutory damages under the federal Copyright Act. If the infringement threatens immediate harm for which money damages awarded would not adequately compensate, you may also be able to land a temporary restraining order against the infringer.

All the benefits of the Florida video production industry have helped lure a major television boon to the Sunshine State. Starting in July, the iconic television game show “Family Feud” will be taped at Universal Studios Florida in Orlando. Industry journal Variety reports that “Family Feud” producer FreemantleMedia, Universal Orlando, the City of Orlando and the Orlando/Orange County Convention & Visitors Bureau inked a deal that calls for 165 episodes of the syndicated game show to be taped right here in Florida.

Comedian Steve Harvey with wife Marjorie attend a fundraising gala for the Steve Harvey Foundation in New York May 2010.

Video production and film production projects including feature films, TV shows and music videos are eligible for cash rebates of between 15% and 22% of budgets or in-state shooting. Such benefits have lured multiple game show productions to Florida in the past. TV gamers shot here include “Fear Factor,” “Wheel of Fortune,” “Beat the Clock” and “My Family’s Got Guts.”

Besides new digs, the Florida video production of “Family Feud” also will feature a new host. Famed comedian, actor, author and syndicated radio show host Steve Harvey will become the new face of the show this season. Harvey began his entertainment career as a standup comedian in the mid-1980s before a hosting gig with “It’s Showtime at the Apollo” and numerous TV sitcoms including ABC’s “Me and the Boys” and The WB’s “The Steve Harvey Show” and “Steve Harvey Big Time Challenge.” He is perhaps best known for his comedy DVDs including “Don’t Trip … He Ain’t Through With me Yet” and “Still Trippin,” as well as for the 1997 “Kings of Comedy” Tour with fellow comedians Cedric the Entertainer, D.L. Hughley and the late Bernie Mac. His current stint as host of the 64-market syndicated radio show “Steve Harvey Morning Show” led to his surprisingly successful stint as one of America’s favorite relationship advisors and author of the #1 New York Times Best Seller Act Like a Lady, Think Like a Man.

Harvey is no stranger to Florida video production, having taped an episode of “The Steve Harvey Show” here. His new gig as host of “Family Feud,” which pits two families against each other in a contest to correctly guess the most popular responses to survey questions, will make him a regular in Florida video production industry circles.

Want to know how bringing your film or video production to Florida can reap benefits? Call Digital Video Arts in Jacksonville toll-free at 888-340-1010.

To assure the highest possible quality video production in Jacksonville, you’ll want to make sure your footage is shot in high resolution, preferably in HD (High Definition) digital format. Not only will your images turn out far crisper and cleaner, but you’ll have a much easier time managing your footage.

The move from analog to digital format videotape began in the 1980s with the introduction of Sony’s D-1 format, the first major professional digital video format. Its standard definition (SD) images were of higher quality than anything on the broadcast market at the time. It stored uncompressed digitized component video, audio tracks and timecode on a ¾-inch cassette tape and used a tremendous amount of bandwidth for its time. But the machinery was monstrous, taking up full rooms and forcing television stations and companies offering video production in Jacksonville to make heavy investments in not just the camera and editing equipment but in the facilities infrastructure to house the systems.

Fast forward to present day and we’ve seen multiple advancements in digital video production cameras and equipment for the professional market, consumer market and prosumer market. Today’s digital video can be stored on digital tape or directly to memory sticks and cards, allowing for completely tapeless editing. Tapeless storage and editing means you won’t lose a generation (quality level) when transferring or dubbing your footage. And it means your footage will be easily accessible for later projects.

For top-quality film and video production, Jacksonville’s DVA does all of its digital film acquisition on high resolution formats, including SONY HDCAM, Panasonic VariCam, RED HD and other digital film format cameras. We were among the first companies offering video production in Jacksonville to use the RED HD camera, which offers a resolution several times that of traditional HD film or video, yet is more cost effective than expensive 35 mm digital film acquisition. And we’ve redesigned our postproduction workflow procedures and facilities to accommodate tapeless editing.

For your next video production, Jacksonville’s DVA has all you need in the way of broadcast quality shooting and editing capabilities. Take a look at our online portfolio for a sampling of our work, then call us toll free at 888-340-1010.