If you’re looking to boost sales, studies show that you can do just that with an online commercial production. Jacksonville’s Digital Video Arts did a little research and found that a full 97% of Internet users in the United States use the Internet to shop for everything from designer shoes to spark plugs to swimming pools, according to the NPD Group, a retail market research firm. And a Yellow Pages study shows that many Internet shoppers are making their buying decision based on web video including online commercial productions.

According to the Yellow Pages study 80% of American web users have watched an online video commercial advertising products or services. Of them:

• 52% took action after viewing the ad;
• 31% visited the advertisers’ website;
• 22% searched for more information about the product;
• 16% talked to friends/family about the product;
• 9% forwarded the video ad to friends/family;
• 15% visited the store;
• 12% made a purchase.

A great example of the power of an online commercial production comes from FindLaw.com, an online clearinghouse of legal information: “The results of new research demonstrate that online video marketing, adding an online video to a law firm Web site can help increase conversions from prospective clients. According to the research, consumers typically visit an average of almost 5 websites (4.8) before they end up making a decision as to which attorney to choose. When video is added to the lawyer’s website, this number decreases to 1.8.”

For your online commercial production, Jacksonville’s DVA offers award-winning video production and marketing message specialists, plus top-of-the-line production equipment and facilities. We can take your commercial from concept to completion and deliver it in formats for both television and webcasting. Take advantage of the power of web video to turn online visitors into paying customers. Contact DVA at 904-281-1001, toll-free at 888-340-1010 or via our convenient online email form.

In tough economic times, a high quality Florida video production may seem out of reach for many struggling nonprofit organizations. But it might be just the thing your organization needs to help boost donations and participation. Many small charitable groups are leveraging the power of social media and web video to spread the word about their causes. In fact, the YouTube Nonprofit Program offers video posting and branding services to help your organization reach millions of YouTube viewers and potential contributors.

According to the Giving USA Foundation, which tracks charitable giving throughout the U.S. each year, total charitable contributions fell 3.6 percent to $303.75 billion in 2009. This means that despite the tight economy, American individuals, corporations and foundations still are giving. However, many are more heavily scrutinizing their giving decisions to make sure that their limited contributions are making the biggest possible impact.

Done correctly, web video can help communicate your nonprofit organization’s mission, goals and needs and inspire viewers to answer your well-defined calls to action (called CTAs in video production and marketing lingo). Whether you’re seeking financial contributions, donations of in-kind services and supplies or volunteer time and energy, Digital Video Arts‘ staff of talented production and marketing professionals can create a Florida video production designed to elicit the results you need.

DVA offers message concepting and Florida video production services specifically for nonprofit organizations. Our expert scriptwriters, video producers, art directors, music directors and film editors become an extension of your organization’s team and work closely with you to develop a video message that effectively complements your organization’s branding and goals, whether you’re looking for a 30-second PSA, a five-minute promotional video or a long-format documentary-styled production. And, we can deliver your project in formats for television or Internet usage.

Make sure your organization gets the exposure it needs to meet its contribution and participation goals and to carry out its mission. Contact DVA to talk with an expert Florida video production specialist today.

Financial incentives for Florida video production and Florida film production can help slash your production budget if you know where to look for assistance. Cash rebates, tax advantages and exemptions, travel and lodging discounts and more are available to both Florida-based video production and film production companies as well as projects and companies coming to the Sunshine State from elsewhere.

Existing Florida video production and Florida film production incentives include:

• 15-22% cash rebate for films, TV commercials and music videos with qualified expenditures of $625,000 or more;
• 15-20% cash rebate for multiple commercials and music videos with $500,000 or more in combined qualified expenditures and with a minimum of $100,000 in qualified expenditures per production;
• 15-17% cash rebate for indie Florida feature films or documentaries 70 minutes or longer with qualified expenditures of $100,000 up to $625,000;
• 10% cash rebate for interactive entertainment projects with qualified expenditures of $300,000 or more;
• Various sales and use tax exemptions on Florida film production and television production equipment and real property;
• Discounts on hotel and resort stays, truck rentals, location fees and other items offered through the Florida Discounts & Deals program.

At Digital Video Arts, we keep up to date on all of the Florida video production and Florida film production incentives offered to both in-state projects and to producers of projects coming to Florida from out-of-state. Currently, state legislation sets aside $10.8 million in annual incentives for Florida video production and Florida film production projects, but industry lobbyists are continually working to land higher amounts.

To see if your Florida video production or Florida film production project qualifies for any of these incentives, visit the Film in Florida website, operated by the Governor’s Office of Film & Entertainment. Then, call DVA. We are a full-service Florida video production and film production company that takes the “concept to completion” tagline to a whole new level, offering all the core pre-production, production and post-production video and film services, plus related extras including logo and brand image design, print advertisements and collateral, and Internet and interactive experiences.

There are lots of great reasons to plan your next video or film project in Florida. Jacksonville-based and familiar with all things Florida when it comes to video and film production, DVA can help you take advantage of all of them. Browse our website for a look at our capabilities, then call toll free: 888-340-1010.

To assure the highest possible quality video production in Jacksonville, you’ll want to make sure your footage is shot in high resolution, preferably in HD (High Definition) digital format. Not only will your images turn out far crisper and cleaner, but you’ll have a much easier time managing your footage.

The move from analog to digital format videotape began in the 1980s with the introduction of Sony’s D-1 format, the first major professional digital video format. Its standard definition (SD) images were of higher quality than anything on the broadcast market at the time. It stored uncompressed digitized component video, audio tracks and timecode on a ¾-inch cassette tape and used a tremendous amount of bandwidth for its time. But the machinery was monstrous, taking up full rooms and forcing television stations and companies offering video production in Jacksonville to make heavy investments in not just the camera and editing equipment but in the facilities infrastructure to house the systems.

Fast forward to present day and we’ve seen multiple advancements in digital video production cameras and equipment for the professional market, consumer market and prosumer market. Today’s digital video can be stored on digital tape or directly to memory sticks and cards, allowing for completely tapeless editing. Tapeless storage and editing means you won’t lose a generation (quality level) when transferring or dubbing your footage. And it means your footage will be easily accessible for later projects.

For top-quality film and video production, Jacksonville’s DVA does all of its digital film acquisition on high resolution formats, including SONY HDCAM, Panasonic VariCam, RED HD and other digital film format cameras. We were among the first companies offering video production in Jacksonville to use the RED HD camera, which offers a resolution several times that of traditional HD film or video, yet is more cost effective than expensive 35 mm digital film acquisition. And we’ve redesigned our postproduction workflow procedures and facilities to accommodate tapeless editing.

For your next video production, Jacksonville’s DVA has all you need in the way of broadcast quality shooting and editing capabilities. Take a look at our online portfolio for a sampling of our work, then call us toll free at 888-340-1010.

So your project is scripted and your footage shot, now you just need some top-quality video editing that will make your production truly come together in a standout way. Digital Video Arts is among Northeast Florida’s top production and post production companies, offering digital video editing including visual and sound effects, plus original musical scoring. When we designed our new 15,000-square-foot production and post production facility, we included several video editing suites equipped with Sony, Avid and Final Cut Pro video editing systems. We’ll handle all your post production for you, or you can secure time and do your own video editing in one of our post production suites.

Because all of our production and post production is done digitally, we’re able to offer timely, cost-efficient video editing services. Digital footage means easy color correction and the addition of digital computer effects including 2D and 3D motion graphic created in-house by our dedicated motion graphics and animation artists. You’ll never have to take your project to multiple post production facilities or professionals. DVA has all you need under one (state-of-the-art and very stylish) roof.

All of your various digital video and audio files are created and saved in flexible video and Internet formats so that you can take advantage of all the major media outlets including television, radio and online social networking sites. And you’ll have them for safekeeping should you decide to reuse any of your existing footage or sound in future projects.

Our post production system is designed to offer you video editing with the highest production quality at the most competitive price around. For more information or to schedule time in one of our post production suites, contact DVA today at 888-340-1010 or via our convenient online email form.

One of Digital Video Arts' state-of-the-art digital video editing suites.