If you’re looking to boost sales, studies show that you can do just that with an online commercial production. Jacksonville’s Digital Video Arts did a little research and found that a full 97% of Internet users in the United States use the Internet to shop for everything from designer shoes to spark plugs to swimming pools, according to the NPD Group, a retail market research firm. And a Yellow Pages study shows that many Internet shoppers are making their buying decision based on web video including online commercial productions.

According to the Yellow Pages study 80% of American web users have watched an online video commercial advertising products or services. Of them:

• 52% took action after viewing the ad;
• 31% visited the advertisers’ website;
• 22% searched for more information about the product;
• 16% talked to friends/family about the product;
• 9% forwarded the video ad to friends/family;
• 15% visited the store;
• 12% made a purchase.

A great example of the power of an online commercial production comes from FindLaw.com, an online clearinghouse of legal information: “The results of new research demonstrate that online video marketing, adding an online video to a law firm Web site can help increase conversions from prospective clients. According to the research, consumers typically visit an average of almost 5 websites (4.8) before they end up making a decision as to which attorney to choose. When video is added to the lawyer’s website, this number decreases to 1.8.”

For your online commercial production, Jacksonville’s DVA offers award-winning video production and marketing message specialists, plus top-of-the-line production equipment and facilities. We can take your commercial from concept to completion and deliver it in formats for both television and webcasting. Take advantage of the power of web video to turn online visitors into paying customers. Contact DVA at 904-281-1001, toll-free at 888-340-1010 or via our convenient online email form.

According to the Giving USA Foundation, which tracks charitable giving throughout the U.S. each year, total charitable contributions fell 3.6 percent to $303.75 billion in 2009. This means that despite the tight economy, American individuals, corporations and foundations still are giving. However, many are more heavily scrutinizing their giving decisions to make sure that their limited contributions are making the biggest possible impact.

Done correctly, web video can help communicate your nonprofit organization’s mission, goals and needs and inspire viewers to answer your well-defined calls to action (called CTAs in video production and marketing lingo). Whether you’re seeking financial contributions, donations of in-kind services and supplies or volunteer time and energy, Digital Video Arts‘ staff of talented production and marketing professionals can create a Florida video production designed to elicit the results you need.

DVA offers message concepting and Florida video production services specifically for nonprofit organizations. Our expert scriptwriters, video producers, art directors, music directors and film editors become an extension of your organization’s team and work closely with you to develop a video message that effectively complements your organization’s branding and goals, whether you’re looking for a 30-second PSA, a five-minute promotional video or a long-format documentary-styled production. And, we can deliver your project in formats for television or Internet usage.

Make sure your organization gets the exposure it needs to meet its contribution and participation goals and to carry out its mission. Contact DVA to talk with an expert Florida video production specialist today.

Have you ever gone to a small, family-owned restaurant and looked over a menu of dishes obviously photographed by the cook’s nephew? The difference between an amateur and a professional photo or video shoot can mean the difference in a restaurant’s success. That’s why you’ll never see an unappetizing image of a food item in a highly successful eatery’s media and advertising materials.

If you are tasked with a project that involves still or moving images of food, Digital Video Arts can help create a look that’ll leave you thrilled with your work and hungry for dinner. Our in-house food stylists and other film/video professionals are specially trained in the art and science (believe us – it takes both) of food styling and related set design, lighting, photography and videography. We create beautiful culinary images for print, television and online media for restaurants, grocery stores, chefs, cook book publishers food packaging companies and others.

Florida video productions involving food are right at home in our 15,000-square-foot, state-of-the-art facility in Jacksonville. Our studio includes a full prep kitchen and our primary food stylist Gloria Norton is not only a longtime Florida video production professional, she’s an award-winning cook as well.

For a look at our food styling experience visit DVA’s online portfolio. If it leaves you hungry for more information on our food styling and Florida video production services, contact us online or toll free at 888-340-1010.

Comedian Steve Harvey with wife Marjorie attend a fundraising gala for the Steve Harvey Foundation in New York May 2010.

Video production and film production projects including feature films, TV shows and music videos are eligible for cash rebates of between 15% and 22% of budgets or in-state shooting. Such benefits have lured multiple game show productions to Florida in the past. TV gamers shot here include “Fear Factor,” “Wheel of Fortune,” “Beat the Clock” and “My Family’s Got Guts.”

Besides new digs, the Florida video production of “Family Feud” also will feature a new host. Famed comedian, actor, author and syndicated radio show host Steve Harvey will become the new face of the show this season. Harvey began his entertainment career as a standup comedian in the mid-1980s before a hosting gig with “It’s Showtime at the Apollo” and numerous TV sitcoms including ABC’s “Me and the Boys” and The WB’s “The Steve Harvey Show” and “Steve Harvey Big Time Challenge.” He is perhaps best known for his comedy DVDs including “Don’t Trip … He Ain’t Through With me Yet” and “Still Trippin,” as well as for the 1997 “Kings of Comedy” Tour with fellow comedians Cedric the Entertainer, D.L. Hughley and the late Bernie Mac. His current stint as host of the 64-market syndicated radio show “Steve Harvey Morning Show” led to his surprisingly successful stint as one of America’s favorite relationship advisors and author of the #1 New York Times Best Seller Act Like a Lady, Think Like a Man.

Harvey is no stranger to Florida video production, having taped an episode of “The Steve Harvey Show” here. His new gig as host of “Family Feud,” which pits two families against each other in a contest to correctly guess the most popular responses to survey questions, will make him a regular in Florida video production industry circles.

Want to know how bringing your film or video production to Florida can reap benefits? Call Digital Video Arts in Jacksonville toll-free at 888-340-1010.

Talented art direction professionals can transform any space into a scene that perfectly communicates your vision for your Florida video production or Florida film production. Art direction for a film or video project involves designing, building and dressing sets including choosing furniture, wall and floor coverings, artwork, plants, dishes and a million other items that might appear in a believable scene. Wardrobe choices also are a determination of the art department or art direction professionals.

A Wikipedia entry describes the work of an art director or production designer as “in charge of the overall visual appearance and how it communicates visually, stimulates moods, contrasts features, and psychologically appeals to a target audience. The art director makes decisions about visual elements used, what artistic style to use, and when to use motion.”

Originally called “art directors,” these professionals have increasingly been called “production designers” since 1939, when famed film producer David O. Selznick decided that the term “art director” failed to lend due credit to William Cameron Menzies for his work on “Gone with the Wind” and created the “production designer” title.

In advertising, art direction takes a similar purpose in that it involves creating the most effective visual approach for your advertising, marketing and promotional materials including television commercials and print collateral. This involves creating and choosing just the right color, typeface, logo design, graphics and photographs that successfully relay your message to your target audience.

At DVA, our team of art direction professionals boasts decades of experience in all related aspects including set design, construction and dressing, props, costume design, etc. Our advertising art directors are experts in visual communication. No matter the message, DVA has the expertise and experience to create the perfect look for your Florida video production, Florida film production or advertising collateral. Contact us toll free at 888-340-1010.

Existing Florida video production and Florida film production incentives include:

• 15-22% cash rebate for films, TV commercials and music videos with qualified expenditures of $625,000 or more;
• 15-20% cash rebate for multiple commercials and music videos with $500,000 or more in combined qualified expenditures and with a minimum of $100,000 in qualified expenditures per production;
• 15-17% cash rebate for indie Florida feature films or documentaries 70 minutes or longer with qualified expenditures of $100,000 up to $625,000;
• 10% cash rebate for interactive entertainment projects with qualified expenditures of $300,000 or more;
• Various sales and use tax exemptions on Florida film production and television production equipment and real property;
• Discounts on hotel and resort stays, truck rentals, location fees and other items offered through the Florida Discounts & Deals program.

At Digital Video Arts, we keep up to date on all of the Florida video production and Florida film production incentives offered to both in-state projects and to producers of projects coming to Florida from out-of-state. Currently, state legislation sets aside $10.8 million in annual incentives for Florida video production and Florida film production projects, but industry lobbyists are continually working to land higher amounts.

To see if your Florida video production or Florida film production project qualifies for any of these incentives, visit the Film in Florida website, operated by the Governor’s Office of Film & Entertainment. Then, call DVA. We are a full-service Florida video production and film production company that takes the “concept to completion” tagline to a whole new level, offering all the core pre-production, production and post-production video and film services, plus related extras including logo and brand image design, print advertisements and collateral, and Internet and interactive experiences.

There are lots of great reasons to plan your next video or film project in Florida. Jacksonville-based and familiar with all things Florida when it comes to video and film production, DVA can help you take advantage of all of them. Browse our website for a look at our capabilities, then call toll free: 888-340-1010.

A great logo can be described as a “silent sales force” for your company. It literally provides a mental image with which clients and prospective clients associate your services, products and their experiences with you. An effective logo is simple and clearly communicates your company’s image and visual message. Think of McDonald’s “golden arches,” the Nike swish or the Mac apple. Even without words, these images are immediately recognizable. That kind of recognition breeds public trust in a company’s ability to produce superior products and services. And that trust translates to dollars.

A well designed and executed print campaign can help boost the potential success of a promotional video production. Jacksonville’s DVA provides design of print advertisements and collateral as a stand-alone project or in conjunction with the production of your commercial, PSA or promotional video. And you can take your campaign a step further with a digital interface. DVA can create an accompanying CD, DVD or Internet presence, including interactive features like games, demos, simulations and eLearning courses that help round out your full promotional campaign and brand development. We use industry standard tools such as Adobe Flash, Dreamweaver, Director and Photoshop to create campaign elements that capture your targeted audience’s attention and move them to act. We also offer digital still photography.

Make sure your company gets the maximum benefit from your next promotional video production. Jacksonville-based DVA has a top-notch team of creative production, advertising, PR and marketing veterans with the knowledge and know-how to help you get the most traction from your brand and campaign. To discuss your next branding and promotional initiative, call 904-281-1001.

The move from analog to digital format videotape began in the 1980s with the introduction of Sony’s D-1 format, the first major professional digital video format. Its standard definition (SD) images were of higher quality than anything on the broadcast market at the time. It stored uncompressed digitized component video, audio tracks and timecode on a ¾-inch cassette tape and used a tremendous amount of bandwidth for its time. But the machinery was monstrous, taking up full rooms and forcing television stations and companies offering video production in Jacksonville to make heavy investments in not just the camera and editing equipment but in the facilities infrastructure to house the systems.

Fast forward to present day and we’ve seen multiple advancements in digital video production cameras and equipment for the professional market, consumer market and prosumer market. Today’s digital video can be stored on digital tape or directly to memory sticks and cards, allowing for completely tapeless editing. Tapeless storage and editing means you won’t lose a generation (quality level) when transferring or dubbing your footage. And it means your footage will be easily accessible for later projects.

For top-quality film and video production, Jacksonville’s DVA does all of its digital film acquisition on high resolution formats, including SONY HDCAM, Panasonic VariCam, RED HD and other digital film format cameras. We were among the first companies offering video production in Jacksonville to use the RED HD camera, which offers a resolution several times that of traditional HD film or video, yet is more cost effective than expensive 35 mm digital film acquisition. And we’ve redesigned our postproduction workflow procedures and facilities to accommodate tapeless editing.

For your next video production, Jacksonville’s DVA has all you need in the way of broadcast quality shooting and editing capabilities. Take a look at our online portfolio for a sampling of our work, then call us toll free at 888-340-1010.

Our portfolio features multiple types of film and video productions including local PSAs and political messages, high-end commercials for top national and international companies, sports and feature programs and segments for national television networks, corporate and promotional videos and feature-length documentaries. Each of our highly specialized staff brings years of experience in film production and video production in Florida and across the nation.

Once you’ve got the idea for your film, you’ll want to get it onto paper in script form. If you’re new to film production, you might be surprised at the sheer number of elements that go into drafting a professional script. Our experienced and highly creative scriptwriters know just how to craft a script in a way that effectively tells your story or conveys your message and meets all the industry expectations. They’ve penned scripts for commercials and PSAs for television and radio, corporate and promotional videos, long-form videos and documentaries. Our team of incredible storytellers will collaborate with you fully research your subject matter and collaborate with you to create a script that exceeds your expectations.

Along with your script, our Florida film production specialists also can create accompanying materials including story boards and other illustrations and musical scores and soundtracks. And when you’re ready to get the cameras rolling, we can take your project all the way through production to post-production to packaging for distribution. Each staff member at DVA’s Jacksonville video production studios is an artistic storyteller with a specialized technical ability.

If you’ve got a film or documentary film idea in mind, call DVA today and let us help you get on your way to filmmaking success. Our Florida video production facility has all you’ll need for a top-notch project. Contact us at 888-340-1010 or via our online email form.

The group debuts Monday, Feb. 15 with a screening of the four top winners of the 2010 Doorpost Film Project, an annual short film competition. The event takes place at the Five Points Theatre, 1022 Park Street in the Five Points neighborhood of Jacksonville’s Riverside district. Admission is free, but get there early to make sure you’ve got a seat.

The films showing are:

•    The Butterfly Circus, a touching, Great Depression-era story of a circus showman leading his troupe through the America’s devastated landscape, inspiring and being inspired along the way by a cast of characters including a quadriplegic whom they befriend at a carnival sideshow;
•    La Premiere, the story of the Lumiere Brothers, Auguste and Louis, credited with taking motion pictures from the tiny Kinetiscope to the big screen – the invention of the cinema as we know it today;
•    The Rift, a metaphorical tale about a man who wakes up in a dark, despair-ridden place that he fears is Hell and learns a lesson in how one act of love can change the course of a person’s life;
•    Guest Room, a character-driven drama about a man who finds another beaten and passed out at a remote highway rest stop and decides to help, launching a friendship and a journey that proves the people who have the greatest impact on our lives can be the ones we least expect to matter at all.

Cinemania plans monthly film events including film-related workshops and stage screenplay readings, discount screenings of feature films, independent films and films by Florida film production companies Jacksonville video production professionals.

If you’re inspired to launch your own filmmaking career, Digital Video Arts can help. Our Jacksonville video production company is state-of-the-art and our team are industry veterans with unmatched creative energy. Let us help produce your first or next film and give you the professional edge you’ll need to compete and succeed.