If you’re looking to boost sales, studies show that you can do just that with an online commercial production. Jacksonville’s Digital Video Arts did a little research and found that a full 97% of Internet users in the United States use the Internet to shop for everything from designer shoes to spark plugs to swimming pools, according to the NPD Group, a retail market research firm. And a Yellow Pages study shows that many Internet shoppers are making their buying decision based on web video including online commercial productions.

According to the Yellow Pages study 80% of American web users have watched an online video commercial advertising products or services. Of them:

• 52% took action after viewing the ad;
• 31% visited the advertisers’ website;
• 22% searched for more information about the product;
• 16% talked to friends/family about the product;
• 9% forwarded the video ad to friends/family;
• 15% visited the store;
• 12% made a purchase.

A great example of the power of an online commercial production comes from FindLaw.com, an online clearinghouse of legal information: “The results of new research demonstrate that online video marketing, adding an online video to a law firm Web site can help increase conversions from prospective clients. According to the research, consumers typically visit an average of almost 5 websites (4.8) before they end up making a decision as to which attorney to choose. When video is added to the lawyer’s website, this number decreases to 1.8.”

For your online commercial production, Jacksonville’s DVA offers award-winning video production and marketing message specialists, plus top-of-the-line production equipment and facilities. We can take your commercial from concept to completion and deliver it in formats for both television and webcasting. Take advantage of the power of web video to turn online visitors into paying customers. Contact DVA at 904-281-1001, toll-free at 888-340-1010 or via our convenient online email form.

If your Florida video production involves still or moving images of food, you’ve got a tough project on your hands. Photographing or filming food is a specialty unto itself and takes a true talent to create images that make your viewers’ or customers’ mouths water.

Have you ever gone to a small, family-owned restaurant and looked over a menu of dishes obviously photographed by the cook’s nephew? The difference between an amateur and a professional photo or video shoot can mean the difference in a restaurant’s success. That’s why you’ll never see an unappetizing image of a food item in a highly successful eatery’s media and advertising materials.

If you are tasked with a project that involves still or moving images of food, Digital Video Arts can help create a look that’ll leave you thrilled with your work and hungry for dinner. Our in-house food stylists and other film/video professionals are specially trained in the art and science (believe us – it takes both) of food styling and related set design, lighting, photography and videography. We create beautiful culinary images for print, television and online media for restaurants, grocery stores, chefs, cook book publishers food packaging companies and others.

Florida video productions involving food are right at home in our 15,000-square-foot, state-of-the-art facility in Jacksonville. Our studio includes a full prep kitchen and our primary food stylist Gloria Norton is not only a longtime Florida video production professional, she’s an award-winning cook as well.

For a look at our food styling experience visit DVA’s online portfolio. If it leaves you hungry for more information on our food styling and Florida video production services, contact us online or toll free at 888-340-1010.

You’ve heard the old saying a million times: the three keys to success are “location, location, location!” Your Florida video production is no exception to that rule. Location and scenery can make or break your project, whether you’re producing a big-budget, feature-length film or a 30-second commercial. Whether you’re a longtime local or an out-of-towner bringing your project to the Sunshine State, Digital Video Arts can help you pinpoint and secure the perfect location for your Florida video production.

From sprawling coastal homes to quaint country shacks to sleek downtown flats, DVA can help secure the perfect location for your Florida video production.

DVA’s producers have years of experience in the art of location scouting for films, videos, television commercials and Internet video productions throughout Florida. Many don’t know that 100 years ago, Florida’s Jacksonville area (where DVA is located) was known as the “Winter Film Capital of the World” and is widely considered the first site for on-location filming. A century later, film and video producers still come to Florida for the same reasons that attracted filmmaking’s earliest pioneers, including the state’s year-round mild climate and exterior location options that include “everything except mountains – and we can green screen those,” as the saying goes.

Sandy beaches; modern downtown skylines; quaint, rural towns; ornate, century-old mansions and gardens; Anywhere,  USA suburbia homes; and wooded swamplands that double for faraway jungles are just a few of the Florida video production location options available for both exterior and interior shooting. DVA’s production team has a knack for finding just the right locations that help communicate your project’s feel and message. And, we can help you sure permission to use chosen locations, including negotiating city permits and location fees.

To find and secure the ideal location for your Florida video production, contact DVA today.

Several Florida film production legends were honored tonight by Film Florida, a nonprofit organization that provides a leadership role in Florida’s film and entertainment industries by representing a coalition of interests, including private industry, local film commissions, industry associations and labor organizations. The organization’s annual Film Florida Legends Awards honors those who have been key in building the Florida film production industry. This year’s honorees, all from the Jacksonville area, are late silent filmmaker Richard E. Norman, film and TV producer Jerry Smith and film distributor Belton Clark.

Poster advertising "The Flying Ace" by filmmaker Richard E. Norman, one of three honored at the recent Film Florida Legend Awards Gala. Film and TV producer Jerry Smith and distributor Belton Clark also were honored.

Richard Norman was among the earliest Florida Film production professionals. He produced what at the time were called “race films” during the 1910s and 1920s. Race films were the first to feature African American actors playing positive, non-stereotypical roles. Norman produced a string of successful race films starring some of the top black entertainers of the day including Bill Pickett, known as America’s first black rodeo star. His only known surviving film, The Flying Ace, is said to have inspired many of the earliest black aviators including a number of the famed Tuskegee Airmen. Norman’s five-building studio complex still stands in Jacksonville’s Old Arlington district and efforts are under way by the City of Jacksonville and the Norman Studios Silent Film Museum to restore and reopen the property as a museum and film learning center.

Jerry Smith, founder and CEO of PineRidge Film & Television, is an internationally recognized writer, producer, and director of lifestyle television programs, TV commercials, corporate communications and online content. Over his 35-year career, he created and directed promotional campaigns for nearly every major television ownership group in America, including Post-Newsweek, Hearst-Argyle Television, Scripps Networks, PBS, Discovery Networks, CBN, Home and Garden Network (HGTV), Fine Living, Food Network plus ABC, NBC and CBS-Owned Television Stations. PineRidge is best known over the past decade for its travel series projects including Great Hotels, Passport to Europe, Passport to Latin America, Girl Meets Hawaii, and Great Vacation Homes. Pine Ridge has landed six national Emmy awards and 11 nominations.

Belton Clark’s career as a prolific film distributor spans 40 years. He founded Clark Film Co. after he and his brother Harry acquired the rights to Allied Artists Films during the late 1960s and the company remains strong today. Clark has handled releases including Pulp Fiction, Shakespeare in Love, Kill Bill, Good Will Hunting, The English Patient, Sling Blade, Bridget Jones Diary, My Left Foot, Stanley and more. Up next: the release of this summer’s Piranha 3D.

Digital Video Arts congratulates all the winners of the Film Florida Legends Awards.

All the benefits of the Florida video production industry have helped lure a major television boon to the Sunshine State. Starting in July, the iconic television game show “Family Feud” will be taped at Universal Studios Florida in Orlando. Industry journal Variety reports that “Family Feud” producer FreemantleMedia, Universal Orlando, the City of Orlando and the Orlando/Orange County Convention & Visitors Bureau inked a deal that calls for 165 episodes of the syndicated game show to be taped right here in Florida.

Comedian Steve Harvey with wife Marjorie attend a fundraising gala for the Steve Harvey Foundation in New York May 2010.

Video production and film production projects including feature films, TV shows and music videos are eligible for cash rebates of between 15% and 22% of budgets or in-state shooting. Such benefits have lured multiple game show productions to Florida in the past. TV gamers shot here include “Fear Factor,” “Wheel of Fortune,” “Beat the Clock” and “My Family’s Got Guts.”

Besides new digs, the Florida video production of “Family Feud” also will feature a new host. Famed comedian, actor, author and syndicated radio show host Steve Harvey will become the new face of the show this season. Harvey began his entertainment career as a standup comedian in the mid-1980s before a hosting gig with “It’s Showtime at the Apollo” and numerous TV sitcoms including ABC’s “Me and the Boys” and The WB’s “The Steve Harvey Show” and “Steve Harvey Big Time Challenge.” He is perhaps best known for his comedy DVDs including “Don’t Trip … He Ain’t Through With me Yet” and “Still Trippin,” as well as for the 1997 “Kings of Comedy” Tour with fellow comedians Cedric the Entertainer, D.L. Hughley and the late Bernie Mac. His current stint as host of the 64-market syndicated radio show “Steve Harvey Morning Show” led to his surprisingly successful stint as one of America’s favorite relationship advisors and author of the #1 New York Times Best Seller Act Like a Lady, Think Like a Man.

Harvey is no stranger to Florida video production, having taped an episode of “The Steve Harvey Show” here. His new gig as host of “Family Feud,” which pits two families against each other in a contest to correctly guess the most popular responses to survey questions, will make him a regular in Florida video production industry circles.

Want to know how bringing your film or video production to Florida can reap benefits? Call Digital Video Arts in Jacksonville toll-free at 888-340-1010.

Financial incentives for Florida video production and Florida film production can help slash your production budget if you know where to look for assistance. Cash rebates, tax advantages and exemptions, travel and lodging discounts and more are available to both Florida-based video production and film production companies as well as projects and companies coming to the Sunshine State from elsewhere.

Existing Florida video production and Florida film production incentives include:

• 15-22% cash rebate for films, TV commercials and music videos with qualified expenditures of $625,000 or more;
• 15-20% cash rebate for multiple commercials and music videos with $500,000 or more in combined qualified expenditures and with a minimum of $100,000 in qualified expenditures per production;
• 15-17% cash rebate for indie Florida feature films or documentaries 70 minutes or longer with qualified expenditures of $100,000 up to $625,000;
• 10% cash rebate for interactive entertainment projects with qualified expenditures of $300,000 or more;
• Various sales and use tax exemptions on Florida film production and television production equipment and real property;
• Discounts on hotel and resort stays, truck rentals, location fees and other items offered through the Florida Discounts & Deals program.

At Digital Video Arts, we keep up to date on all of the Florida video production and Florida film production incentives offered to both in-state projects and to producers of projects coming to Florida from out-of-state. Currently, state legislation sets aside $10.8 million in annual incentives for Florida video production and Florida film production projects, but industry lobbyists are continually working to land higher amounts.

To see if your Florida video production or Florida film production project qualifies for any of these incentives, visit the Film in Florida website, operated by the Governor’s Office of Film & Entertainment. Then, call DVA. We are a full-service Florida video production and film production company that takes the “concept to completion” tagline to a whole new level, offering all the core pre-production, production and post-production video and film services, plus related extras including logo and brand image design, print advertisements and collateral, and Internet and interactive experiences.

There are lots of great reasons to plan your next video or film project in Florida. Jacksonville-based and familiar with all things Florida when it comes to video and film production, DVA can help you take advantage of all of them. Browse our website for a look at our capabilities, then call toll free: 888-340-1010.

At Digital Video Arts, we do much more than video production, Jacksonville. Besides our core business of offering top quality, concept-to-completion digital video production services in Jacksonville and beyond, DVA also offers design services for your brand image, logo, print advertisements and collateral as well as Internet and interactive experiences. Each of these provides an additional layer of your full brand development, helping to build and solidify your company’s name and image recognition with your targeted audience of current and prospective customers.

A great logo can be described as a “silent sales force” for your company. It literally provides a mental image with which clients and prospective clients associate your services, products and their experiences with you. An effective logo is simple and clearly communicates your company’s image and visual message. Think of McDonald’s “golden arches,” the Nike swish or the Mac apple. Even without words, these images are immediately recognizable. That kind of recognition breeds public trust in a company’s ability to produce superior products and services. And that trust translates to dollars.

A well designed and executed print campaign can help boost the potential success of a promotional video production. Jacksonville’s DVA provides design of print advertisements and collateral as a stand-alone project or in conjunction with the production of your commercial, PSA or promotional video. And you can take your campaign a step further with a digital interface. DVA can create an accompanying CD, DVD or Internet presence, including interactive features like games, demos, simulations and eLearning courses that help round out your full promotional campaign and brand development. We use industry standard tools such as Adobe Flash, Dreamweaver, Director and Photoshop to create campaign elements that capture your targeted audience’s attention and move them to act. We also offer digital still photography.

Make sure your company gets the maximum benefit from your next promotional video production. Jacksonville-based DVA has a top-notch team of creative production, advertising, PR and marketing veterans with the knowledge and know-how to help you get the most traction from your brand and campaign. To discuss your next branding and promotional initiative, call 904-281-1001.

To assure the highest possible quality video production in Jacksonville, you’ll want to make sure your footage is shot in high resolution, preferably in HD (High Definition) digital format. Not only will your images turn out far crisper and cleaner, but you’ll have a much easier time managing your footage.

The move from analog to digital format videotape began in the 1980s with the introduction of Sony’s D-1 format, the first major professional digital video format. Its standard definition (SD) images were of higher quality than anything on the broadcast market at the time. It stored uncompressed digitized component video, audio tracks and timecode on a ¾-inch cassette tape and used a tremendous amount of bandwidth for its time. But the machinery was monstrous, taking up full rooms and forcing television stations and companies offering video production in Jacksonville to make heavy investments in not just the camera and editing equipment but in the facilities infrastructure to house the systems.

Fast forward to present day and we’ve seen multiple advancements in digital video production cameras and equipment for the professional market, consumer market and prosumer market. Today’s digital video can be stored on digital tape or directly to memory sticks and cards, allowing for completely tapeless editing. Tapeless storage and editing means you won’t lose a generation (quality level) when transferring or dubbing your footage. And it means your footage will be easily accessible for later projects.

For top-quality film and video production, Jacksonville’s DVA does all of its digital film acquisition on high resolution formats, including SONY HDCAM, Panasonic VariCam, RED HD and other digital film format cameras. We were among the first companies offering video production in Jacksonville to use the RED HD camera, which offers a resolution several times that of traditional HD film or video, yet is more cost effective than expensive 35 mm digital film acquisition. And we’ve redesigned our postproduction workflow procedures and facilities to accommodate tapeless editing.

For your next video production, Jacksonville’s DVA has all you need in the way of broadcast quality shooting and editing capabilities. Take a look at our online portfolio for a sampling of our work, then call us toll free at 888-340-1010.

Jacksonville film production buffs, look out for the launch of Jacksonville.com’s Cinemania, a community-based group of amateur and professional Florida videographers and filmmakers working to hone their skills. Led by longtime screenwriter Sharon Cobb, the group is designed to help amateur Florida filmmakers and videographers launch their careers and make the jump from part-time purveyors of short films to full time Florida film production professionals.

The group debuts Monday, Feb. 15 with a screening of the four top winners of the 2010 Doorpost Film Project, an annual short film competition. The event takes place at the Five Points Theatre, 1022 Park Street in the Five Points neighborhood of Jacksonville’s Riverside district. Admission is free, but get there early to make sure you’ve got a seat.

The films showing are:

•    The Butterfly Circus, a touching, Great Depression-era story of a circus showman leading his troupe through the America’s devastated landscape, inspiring and being inspired along the way by a cast of characters including a quadriplegic whom they befriend at a carnival sideshow;
•    La Premiere, the story of the Lumiere Brothers, Auguste and Louis, credited with taking motion pictures from the tiny Kinetiscope to the big screen – the invention of the cinema as we know it today;
•    The Rift, a metaphorical tale about a man who wakes up in a dark, despair-ridden place that he fears is Hell and learns a lesson in how one act of love can change the course of a person’s life;
•    Guest Room, a character-driven drama about a man who finds another beaten and passed out at a remote highway rest stop and decides to help, launching a friendship and a journey that proves the people who have the greatest impact on our lives can be the ones we least expect to matter at all.

Cinemania plans monthly film events including film-related workshops and stage screenplay readings, discount screenings of feature films, independent films and films by Florida film production companies Jacksonville video production professionals.

If you’re inspired to launch your own filmmaking career, Digital Video Arts can help. Our Jacksonville video production company is state-of-the-art and our team are industry veterans with unmatched creative energy. Let us help produce your first or next film and give you the professional edge you’ll need to compete and succeed.

Hey, fellow Florida film production pros! Film Florida is searching for nominees for the fifth annual Legends Awards, honoring pioneers of Florida film production and Florida television production. Winners are those who have made significant impact on Florida’s film, television and entertainment industry’s development and ongoing growth, either behind the scenes or in front of the camera.

Past winners and honorees include underwater film and television veteran Ricou Browning, Sr., who played the underwater role of the Gill-Man in Creature from the Black Lagoon; The late Egon Stephan, Sr., an Emmy-winning Florida cinematographer who built the Southeast’s largest film production equipment rental house and founded the Florida Advisory Council, from which the Florida Film Bureau was borne; and Director, writer and producer Bill Grefe.

“The ideal Legend is someone who has worked tirelessly, who has invested in the Florida infrastructure, who has taught and shared their skills with others, who has worked behind the scenes and may not always be recognized for their achievements,” says Richard Seres, Legend Awards founder and committee chair.

Know any Florida film production professionals who fit the bill? Nominate your choice by email his or her name, contact information, bio and a few supporting statements to legends@filmflorida.org by February 15. And plan to attend the Annual Legends Awards right here in Jacksonville, hosted in conjunction with the Jacksonville Film Festival in June.

While you’re in town, drop by Digital Video Arts to check out our beautiful facility including a 24-seat widescreen theatre, production studio and bistro-style café and bar. All are available for rental for your next film production or video production project.

Film Florida is a not-for-profit corporation dedicated to promoting Florida film production and Florida video production, including luring Hollywood producers to bring their projects to the Sunshine State. The organization represents a coalition of industry interest including private industry, local film commissions, industry associations and labor organizations.