If you’re looking to boost sales, studies show that you can do just that with an online commercial production. Jacksonville’s Digital Video Arts did a little research and found that a full 97% of Internet users in the United States use the Internet to shop for everything from designer shoes to spark plugs to swimming pools, according to the NPD Group, a retail market research firm. And a Yellow Pages study shows that many Internet shoppers are making their buying decision based on web video including online commercial productions.

According to the Yellow Pages study 80% of American web users have watched an online video commercial advertising products or services. Of them:

• 52% took action after viewing the ad;
• 31% visited the advertisers’ website;
• 22% searched for more information about the product;
• 16% talked to friends/family about the product;
• 9% forwarded the video ad to friends/family;
• 15% visited the store;
• 12% made a purchase.

A great example of the power of an online commercial production comes from FindLaw.com, an online clearinghouse of legal information: “The results of new research demonstrate that online video marketing, adding an online video to a law firm Web site can help increase conversions from prospective clients. According to the research, consumers typically visit an average of almost 5 websites (4.8) before they end up making a decision as to which attorney to choose. When video is added to the lawyer’s website, this number decreases to 1.8.”

For your online commercial production, Jacksonville’s DVA offers award-winning video production and marketing message specialists, plus top-of-the-line production equipment and facilities. We can take your commercial from concept to completion and deliver it in formats for both television and webcasting. Take advantage of the power of web video to turn online visitors into paying customers. Contact DVA at 904-281-1001, toll-free at 888-340-1010 or via our convenient online email form.