In tough economic times, a high quality Florida video production may seem out of reach for many struggling nonprofit organizations. But it might be just the thing your organization needs to help boost donations and participation. Many small charitable groups are leveraging the power of social media and web video to spread the word about their causes. In fact, the YouTube Nonprofit Program offers video posting and branding services to help your organization reach millions of YouTube viewers and potential contributors.

According to the Giving USA Foundation, which tracks charitable giving throughout the U.S. each year, total charitable contributions fell 3.6 percent to $303.75 billion in 2009. This means that despite the tight economy, American individuals, corporations and foundations still are giving. However, many are more heavily scrutinizing their giving decisions to make sure that their limited contributions are making the biggest possible impact.

Done correctly, web video can help communicate your nonprofit organization’s mission, goals and needs and inspire viewers to answer your well-defined calls to action (called CTAs in video production and marketing lingo). Whether you’re seeking financial contributions, donations of in-kind services and supplies or volunteer time and energy, Digital Video Arts‘ staff of talented production and marketing professionals can create a Florida video production designed to elicit the results you need.

DVA offers message concepting and Florida video production services specifically for nonprofit organizations. Our expert scriptwriters, video producers, art directors, music directors and film editors become an extension of your organization’s team and work closely with you to develop a video message that effectively complements your organization’s branding and goals, whether you’re looking for a 30-second PSA, a five-minute promotional video or a long-format documentary-styled production. And, we can deliver your project in formats for television or Internet usage.

Make sure your organization gets the exposure it needs to meet its contribution and participation goals and to carry out its mission. Contact DVA to talk with an expert Florida video production specialist today.

It’s an often misunderstood concept, but art direction can make or break your Florida video production or Florida film production. What exactly is art direction, you ask? Easy. Well, easily said, anyway. A film or video production’s art direction involves developing and meticulously maintaining the project’s look. Need to turn your girlfriend’s spotless apartment into a grungy frat house for a day-long indie film shoot? Have access to a bare office space that you transform into a bustling storefront for a TV commercial? Or are you looking to recreate a historic scene for a documentary project?

Talented art direction professionals can transform any space into a scene that perfectly communicates your vision for your Florida video production or Florida film production. Art direction for a film or video project involves designing, building and dressing sets including choosing furniture, wall and floor coverings, artwork, plants, dishes and a million other items that might appear in a believable scene. Wardrobe choices also are a determination of the art department or art direction professionals.

A Wikipedia entry describes the work of an art director or production designer as “in charge of the overall visual appearance and how it communicates visually, stimulates moods, contrasts features, and psychologically appeals to a target audience. The art director makes decisions about visual elements used, what artistic style to use, and when to use motion.”

Originally called “art directors,” these professionals have increasingly been called “production designers” since 1939, when famed film producer David O. Selznick decided that the term “art director” failed to lend due credit to William Cameron Menzies for his work on “Gone with the Wind” and created the “production designer” title.

In advertising, art direction takes a similar purpose in that it involves creating the most effective visual approach for your advertising, marketing and promotional materials including television commercials and print collateral. This involves creating and choosing just the right color, typeface, logo design, graphics and photographs that successfully relay your message to your target audience.

At DVA, our team of art direction professionals boasts decades of experience in all related aspects including set design, construction and dressing, props, costume design, etc. Our advertising art directors are experts in visual communication. No matter the message, DVA has the expertise and experience to create the perfect look for your Florida video production, Florida film production or advertising collateral. Contact us toll free at 888-340-1010.