If you’re looking to boost sales, studies show that you can do just that with an online commercial production. Jacksonville’s Digital Video Arts did a little research and found that a full 97% of Internet users in the United States use the Internet to shop for everything from designer shoes to spark plugs to swimming pools, according to the NPD Group, a retail market research firm. And a Yellow Pages study shows that many Internet shoppers are making their buying decision based on web video including online commercial productions.

According to the Yellow Pages study 80% of American web users have watched an online video commercial advertising products or services. Of them:

• 52% took action after viewing the ad;
• 31% visited the advertisers’ website;
• 22% searched for more information about the product;
• 16% talked to friends/family about the product;
• 9% forwarded the video ad to friends/family;
• 15% visited the store;
• 12% made a purchase.

A great example of the power of an online commercial production comes from FindLaw.com, an online clearinghouse of legal information: “The results of new research demonstrate that online video marketing, adding an online video to a law firm Web site can help increase conversions from prospective clients. According to the research, consumers typically visit an average of almost 5 websites (4.8) before they end up making a decision as to which attorney to choose. When video is added to the lawyer’s website, this number decreases to 1.8.”

For your online commercial production, Jacksonville’s DVA offers award-winning video production and marketing message specialists, plus top-of-the-line production equipment and facilities. We can take your commercial from concept to completion and deliver it in formats for both television and webcasting. Take advantage of the power of web video to turn online visitors into paying customers. Contact DVA at 904-281-1001, toll-free at 888-340-1010 or via our convenient online email form.

In tough economic times, a high quality Florida video production may seem out of reach for many struggling nonprofit organizations. But it might be just the thing your organization needs to help boost donations and participation. Many small charitable groups are leveraging the power of social media and web video to spread the word about their causes. In fact, the YouTube Nonprofit Program offers video posting and branding services to help your organization reach millions of YouTube viewers and potential contributors.

According to the Giving USA Foundation, which tracks charitable giving throughout the U.S. each year, total charitable contributions fell 3.6 percent to $303.75 billion in 2009. This means that despite the tight economy, American individuals, corporations and foundations still are giving. However, many are more heavily scrutinizing their giving decisions to make sure that their limited contributions are making the biggest possible impact.

Done correctly, web video can help communicate your nonprofit organization’s mission, goals and needs and inspire viewers to answer your well-defined calls to action (called CTAs in video production and marketing lingo). Whether you’re seeking financial contributions, donations of in-kind services and supplies or volunteer time and energy, Digital Video Arts‘ staff of talented production and marketing professionals can create a Florida video production designed to elicit the results you need.

DVA offers message concepting and Florida video production services specifically for nonprofit organizations. Our expert scriptwriters, video producers, art directors, music directors and film editors become an extension of your organization’s team and work closely with you to develop a video message that effectively complements your organization’s branding and goals, whether you’re looking for a 30-second PSA, a five-minute promotional video or a long-format documentary-styled production. And, we can deliver your project in formats for television or Internet usage.

Make sure your organization gets the exposure it needs to meet its contribution and participation goals and to carry out its mission. Contact DVA to talk with an expert Florida video production specialist today.